70tenthave

Elevation for Modern Workspaces

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH - Signage & Billboard
Marketing Collateral

70 Tenth Ave, strategically located in the heart of Pittsburgh, Pennsylvania, stands as an architectural testament to the modern business lifestyle. With its state-of-the-art design and amenities, this boutique building promises not just premium office spaces but an unparalleled business lifestyle.

At Owl, we took on the challenge of branding this magnificent structure, ensuring that every aspect of its identity aligns with its promise of offering a premium business lifestyle.

Logo / Stationary

Logo Phylosphy-02

Logo Phylosphy-01

Brand Philosophy

70 Tenth Ave is not just a building; it’s a symbol of a new era in business lifestyle. It represents a blend of modernity, sustainability, and luxury, offering a Class-A experience for its occupants. Every aspect of the building, from its state-of-the-art amenities to its proximity to the city’s vibrant neighborhoods, is designed to provide an unparalleled work and leisure experience.

Brand Naming: Crafting Modern Workspaces

The name “70 Tenth Ave” is not just an address; it’s a statement. It signifies the building’s prime location in Pittsburgh and its commitment to offering a modern, upscale business lifestyle. The name resonates with the brand’s philosophy of providing more than just office space—it promises an elevated experience.

Brand Identity Development

The brand identity of 70 Tenth Ave is a fusion of modern design aesthetics and functionality. It captures the essence of a modern business lifestyle, blending sophistication with convenience.

Brand Tagline

A New Era Of Business Lifestyle

Logo Concept

The logo for 70 Tenth Ave is a masterful play on figures and typography. By boldly splitting the number “70” down its center, we seamlessly integrate the words “Tenth AVE,” creating a harmonious blend of numerals and letters. This design choice emphasizes the building’s prime address and its modern architectural essence. The metallic rose gold treatment further elevates the logo, symbolizing the modern era of business lifestyle that 70 Tenth Ave promises. This logo stands as a testament to the building’s commitment to sophistication, modernity, and a premium business experience.

Brand Usage Guide

A comprehensive guide detailing the visual and verbal guidelines of 70 Tenth Ave ensures that the brand’s presentation remains consistent and aligned with its core philosophy across all touchpoints.

Brand Essence

70 Tenth Ave embodies the essence of a new era in business lifestyle. It promises smart, sustainable offices complemented by diverse amenities like fitness centers and wellness hubs. Every element of the building, from its design to its services, is curated to offer a Class A experience.

Brand Imagery

The brand imagery for 70 Tenth Ave captures the building’s architectural brilliance and its commitment to offering a modern business lifestyle. The visuals highlight the building’s state-of-the-art amenities, its modern office spaces, and its proximity to Pittsburgh’s vibrant neighborhoods.

Website & Web Portal

Owl has meticulously crafted the online presence of 70 Tenth Ave. Every element on the site, from the user interface to the detailed descriptions, underscores the brand’s commitment to luxury, modernity, and a top-tier business environment. MI Worldwide, a distinguished Brand Culture Network umbrella company, served as our digital amplification partner. Together, we brought our design vision to life on the digital landscape, ensuring that 70 Tenth Ave’s online presence resonated with its sophistication and modernity brand ethos.

Brand Communications

The 70 Tenth Ave brand story reflects its commitment to offering a modern business lifestyle in the city’s heart. Through strategic branding initiatives, we’ve crafted a narrative emphasizing the building’s state-of-the-art amenities, luxurious office spaces, and dedication to fostering a vibrant business community.

Collaborating closely with the Brand Culture Network, we’ve ensured that 70 Tenth Ave’s communications align seamlessly with its core values and vision. This partnership has been instrumental in deepening the brand’s connection with its target audience and establishing its position as a premier business address. Campaigns and narratives have been tailored to resonate with the modern business professional, emphasizing the unparalleled experience that 70 Tenth Ave offers.