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Stay perched with Owl Insights, where we share the latest tales from our creative nest and partners.
Our News section isn’t just updates; it’s a storytelling arena that reflects our passion for branding and the stories we craft with each venture.
Explore, learn, and get inspired as we continue to revolutionize branding with a soulful touch.
Why Is Branding Important?
BRANDING
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Article by Jelena Relić 
Last Updated: December 01, 2023
From establishing trust and credibility to differentiating your business from competitors, branding offers various benefits for businesses, no matter the scale. Going beyond just creating a free logo or tagline, effective branding can shape customer perceptions and ultimately drive loyalty.
In this article, we’ll talk about the concept and the benefits of branding and provide a few famous examples of successful branding.
What Is the Purpose of Your Purpose?
Artical by Jonathan Knowles
Last Updated: March–April 2022
Today’s business leaders are under pressure to come up with a corporate purpose, much as they were challenged to develop vision and mission statements in the 1980s and 1990s. Although this focus on the role of corporations in the economy and broader society has many positive aspects, a risk is that speed, shortcuts, and spin may take precedence over authentic action. Our goal in this article is to help executive leaders be clear-sighted about what they seek to define: the purpose of their purpose.
