Rometo

Crafting the Spirit of Pasta Republic

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH - Signage & Billboard
Marketing Collateral

Introduce a premium pasta brand that melds traditional Italian pasta-making with sustainable practices, committed to delivering authentic Italian culinary experiences through high-quality, artisanal pasta.

“Immerse yourself in Italy’s time-honored traditions and rich cultural tapestry with Romano Pasta. Inspired by the historic elegance of Rome, Rometo blends classic Italian craftsmanship with innovative sustainable practices, creating an authentic and forward-thinking brand.”

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Logo / Stationary

Challenges

Market Differentiation:

Establishing a unique presence in a market dominated by long-established brands.
Cultural Authenticity

Ensuring the brand authentically represents Italian and, specifically, Roman culinary traditions in a global market.

Brand Philosophy

Rometo is not merely a brand name; it symbolizes the timeless allure of Italian cuisine. Designed to resonate with both traditionalists and modern eco-conscious consumers, our philosophy celebrates every meal as an art form where tradition and innovation converge.

Strategic Approach

Brand Identity Emphasizing Roman Heritage:

Developed a visual identity that captures the spirit of Rome, utilizing imagery of Roman architecture seamlessly integrated into the logo and packaging design.
Authentic Storytelling:

Crafted narratives that position Rometo as a steward of Roman culinary arts, emphasizing traditional methods such as bronze-die cutting and stone milling, cherished since ancient times.

Brand Naming and Essence

Inspired by the eternal city of Rome, ‘Rometo’ embodies both tradition and innovation—a term that captures the essence of our Italian roots while appealing to global tastes. Our essence, ‘The Soul of Italy in Every Strand,’ commits us to bringing authentic Italian dining experiences to tables worldwide.

Brand Identity Development

Reflecting the robust and romantic spirit of Rome, our brand identity is articulated through a meticulously crafted logo. This logo combines a special Roman-style classic font in white, which exudes elegance and simplicity, with a clean, modern aesthetic. It is underlined by three thick lines in the colors of the Italian flag, symbolizing Italy’s rich heritage. Each element of Rometo’s branding invites you on a journey through Italy, celebrating its iconic culture and timeless charm.

Packaging Concept

Our packaging marries Roman heritage with modern simplicity, incorporating elements such as the Roman pillars and line illustrations of landmarks like the Colosseum and the Tower of Pisa, rendered in earth tones to reflect our commitment to natural ingredients and sustainability. The sky blue background is not only fresh and likely to stand out on shelves but also conveys tranquility and reliability.

Decorative Elements

Landmarks of Italy in Line Work:

Integrates Italian landmarks in subtle line work on the sky blue background, celebrating Italian culture and appealing to consumers who value authenticity and origin.
Highlighting Craftsmanship:

Details on the packaging like ‘Classico Artigianale,’ ‘Grano Italiano Selezionato,’ and ‘Bronzo Pietrato,’ emphasize traditional craftsmanship, quality ingredients, and artisanal quality.

Brand Capsule

“Pasta Artistry, Timeless Love” – This tagline eloquently captures the essence of Rometo Pasta, intertwining the meticulous craftsmanship of traditional pasta making with a profound, enduring love for Italian culinary traditions. It celebrates the skill and creative passion that go into each batch of pasta, connecting these elements with the timeless appeal and deep emotional resonance of Italy’s gastronomic heritage. This tagline not only highlights the quality and care invested in our pasta production but also evokes a sense of lasting connection, making it a powerful expression of our brand’s commitment to crafting exceptional culinary experiences.

Brand Sustainability Approach

Aligned with our sustainable ethos, Rometo uses only recyclable materials, supports local wheat farmers, and employs energy-efficient production methods to minimize our carbon footprint, embodying our pledge to nurture both people and planet.

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Key Visuals

Outdoor

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Accessories

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Realistic Kitchen Apron Mockup

Website and Digital Presence

Our website acts as a vibrant cultural gateway, inviting visitors to immerse themselves in the Pasta Republic—a celebration of Roman culinary traditions and the artistry of pasta making. This digital presence is carefully crafted to engage users through rich content and interactive elements that tell the brand’s story, highlight its commitment to traditional Italian craftsmanship, and foster a community among pasta enthusiasts. It serves as a cultural hub, not a sales platform, enhancing user engagement by connecting them with the history, techniques, and people behind our beloved pasta.