Bella Greek Lotion

Heavenly Renew • Skin Therapy Lotion

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH - Signage & Billboard
Marketing Collateral

For Bella Greek, OWL Studio developed a premium body care communication centered on nourishment, lightness and skin comfort through changing seasons.

The campaign for Heavenly Renew • Skin Therapy Lotion translates everyday skin dryness into a poetic, nature-led visual narrative. Using autumn as a metaphor, the film explores how skin, much like changing leaves, can lose softness and moisture and how the right care restores balance, comfort and freedom.

The communication positions Bella Greek as a brand that blends nature-inspired science with sensorial beauty and creates skincare that feels both effective and emotionally uplifting.

Concept and Theme

Light. Silky. Beautiful Skin.

The concept draws a parallel between dry, fragile autumn leaves and skin affected by seasonal dryness.

Rather than dramatizing discomfort, the narrative approaches dryness gently and focuses on renewal instead of damage. Through nurturing care, skin transitions from feeling dry and tight to soft, light and free.

The theme celebrates restoration as a natural process where nourishment brings back softness, comfort and effortless beauty.

Creative Direction

The visual direction is refined, calm and emotionally expressive.

Soft cinematic framing, gentle movements and tactile details guide the storytelling. The model’s interaction with a falling leaf establishes the opening metaphor while fluid transitions into product and application moments communicate care, nourishment and relief.

As the narrative progresses, the visuals evolve from grounded stillness to lightness and freedom and culminate in an aspirational moment where wings subtly emerge symbolizing renewed comfort and ease.

The overall tone remains elegant, minimal and premium and allows emotion and texture to lead the story.

Location and Ambience

An autumn orchard setting forms the foundation of the visual world.

Muted seasonal tones, soft natural light and gentle wind movement create an atmosphere of calm transition. The environment feels open and breathable reinforcing the idea of skin comfort returning naturally.

Visual Language

Cinematic natural light with warm autumn tones
Nature-led metaphors using leaves air and movement
Minimal refined beauty styling with healthy skin focus
Smooth camera movements emphasizing softness and flow
Seamless integration of product application and transformation moments

Each frame is composed to feel tactile, calm and sensorial reinforcing the lotion’s feather-light nourishing character.

Product and Formula Story

At the heart of the communication is Bella Greek’s Heavenly Renew • Skin Therapy Lotion formulated with Silk Oat Hydra Serum™ and Honey Skin Nurturing Essence.

The product story focuses on deep nourishment and lasting comfort visually expressed through clean application shots and subtle skin transformation moments.

Key benefits are communicated with restraint and clarity:

Deeply nourishing
Helps restore skin from within
24-hour moisture and comfort
Feather-light on skin

The formula is positioned as effective yet gentle and delivers softness without heaviness or greasiness.

Deliverables

Brand Film
Product Films
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All assets were developed as part of a cohesive campaign system ensuring consistency across platforms and touchpoints.

Closing Note

This campaign reflects OWL Studio’s approach to beauty storytelling combining concept-driven thinking cinematic craft and brand-led restraint to create work that feels modern emotional and timeless.

By blending nature science and sensorial elegance the Bella Greek Heavenly Renew communication elevates everyday body care into a refined and aspirational experience.