Bella Greek

Nurturing Beautiful Womanhood Naturally

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH - Signage & Billboard
Marketing Collateral

Once the leading spa owner in Greece, renowned for using their specially formulated products to revitalize skin, hair, and body, the founders decided to launch a commercial brand to market these exclusive products. They approached Owl Branding Studio seeking more than just a brand identity—they desired a comprehensive brand strategy that seamlessly merges the enchanting allure of Greece with contemporary skincare, haircare, and body care innovations.

Our team at Knight Owls spearheaded by Ehmer Kirmani, the creative force behind our worked on the brand nomenclature “Bella Greek,” which encapsulates beauty inspired by Grecian traditions and the spirit of women. Deriving the brand purpose, brand manifesto, packaging designs, branding, experiential e-commerce website, and overall brand communication around it, we crafted the brand imagery of “Bella Greek” to stand as a beacon of beauty, harnessing the power of nature and celebrating Grecian heritage while paying tribute to the essence of womanhood.

Browse down to see how our Knight Owls successfully crafted Bella Greek’s branding and communication, ensuring it stands as a testament to timeless beauty and the essence of womanhood, and discover how Owl Branding Studio can inspire change for your brand.

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Stationary / Logo

Brand Philosophy

At Bella Greek, our approach to skincare and beauty is a harmonious blend of nature, tradition, and innovation. We are deeply inspired by the beauty of Greece, its rich culture, and vibrant mythology. Central to our ethos is the “Women of Inspiration” initiative, through which we champion the stories of womanhood, their journeys, transformative power, and their inspirations, making it an integral part of our brand’s communication.

Brand Name & Identity Development

Bella Greek” – A name that encapsulates beauty inspired by Grecian traditions, natural ingredients, and the indomitable spirit of women.

Brand Logo

The Bella Greek logo, featuring the resilient dandelion, symbolizes growth, transformation, and the essence of our holistic approach to beauty. which is a testament to the brand’s ethos. This emblematic symbol, combined with the brand’s chosen color palette, adds a touch of refinement, ensuring that every product feels like a piece of luxury in the hands of its beholder.

Brand Tagline

“Harmony Nurtured, Naturally – Bella Greek”

Packaging Concept

Bella Greek’s packaging design is a testament to minimalist elegance. With a predominantly white background, the packaging is accentuated with earthy green fonts and occasional light pastel backgrounds. This design approach ensures that the brand’s commitment to natural, organic ingredients and its Grecian heritage shines through, making each product not just a skincare item but a piece of art. At the heart of our packaging is the Bella Greek logo, prominently displayed, ensuring brand recognition. This is accompanied by the product name, presented in a clear and legible font, making it easy for consumers to identify and select their desired product. This minimalist approach not only enhances the visual appeal but also emphasizes the brand’s commitment to transparency and authenticity, reflecting Bella Greek’s ethos of pure, genuine, and timeless beauty inspired by the heart of Greece.

Brand Imagery

Bella Greek’s imagery is a blend of Greece’s natural beauty and the modern woman’s elegance. From the pristine white villages of the Cyclades to the mesmerizing blue of the Aegean Sea, every image tells a story of nature’s elegance, unveiled.

Brand Communications

Bella Greek’s communication strategy is a blend of product storytelling, Grecian beauty traditions, and celebrating the narratives of women who inspire, evoking a sense of empowerment, elegance, and unmatched beauty.

Website Design & E-commerce

Bella Greek’s online presence mirrors its commitment to natural beauty and empowerment. The design ensures that every visitor not only learns about Bella Greek’s offerings but feels the brand’s dedication to nurturing the natural beauty within every woman.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage, and marketing collateral.