Hydra Helia Radiant Mist
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
For Bella Greek, OWL Studio developed a refined product focused communication celebrating hydration, freshness and natural radiance.
Centered on Hydra Helia Radiant Mist, the project translates skincare into a soft yet confident visual narrative, where glow is expressed through balance, care and everyday ritual.
Concept and Theme
Refresh. Hydrate. Glow.
The concept positions skincare as a moment of renewal rather than transformation. Hydration is portrayed as a sensory experience, gentle, restorative and naturally luminous.
The communication explores how simplicity and softness can create impact, allowing glow to emerge effortlessly through calm gestures and refined beauty moments.
Creative Direction
The visual language emphasizes purity and intimacy. Soft pastel tones, delicate lighting, and, natural skin textures create a serene aesthetic where the product feels personal and approachable.
Each visual is composed to highlight touch, closeness, and expression, elevating the product into a symbol of everyday self care and quiet confidence.
Location and Ambience
The environments blend natural and urban settings, placing the product seamlessly within modern lifestyles.
Whether positioned in open green spaces or refined cityscapes, the ambience remains calm and breathable. Light plays a central role, enhancing softness, glow and skin vitality while maintaining a sense of balance and harmony.
Visual Language
- Soft natural and ambient light aesthetics
- Pastel palette with warm skin tones
- Minimal and refined beauty styling
- Emphasis on touch, texture, and hydration
- Clean product presentation with close emotional framing
Deliverables
- Brand Film and Product Films
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
Closing Note
This communication reflects OWL Studio’s approach to brand storytelling, where restraint, emotion, and, visual clarity come together to create work that feels intimate, modern and timeless.
Brand Message
Refresh. Hydrate. Glow.
The brand message expresses skincare as an act of renewal, where hydration and glow are nurtured gently and naturally through everyday moments.
