Glow like light.
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
For Bella Greek, OWL Studio developed a single product communication cantered on Mediterranean Blue Sunscreen SPF30, celebrating protection, confidence and natural glow under open skies.
The project translates sun protection into an aspirational lifestyle narrative, where skincare becomes a moment of ease, strength, and glow.
The communication reflects a unified expression of the brand, where creativity shapes a confident and consistent narrative across screen and space.
Concept and Theme
The concept explores sun protection as empowerment rather than avoidance. Light is embraced as a source of confidence, balance, and, natural radiance.
The narrative positions skincare within open environments, allowing the product to exist in harmony with nature while supporting everyday protection and glow.
Creative Direction
The visual direction balances clarity and softness. Clean compositions, refined styling and, controlled highlights ensure the product remains the focal point throughout the communication.
Each visual is composed to feel calm and confident, reinforcing trust, ease and understated elegance.
Location and Ambience
Open seas, yacht settings, and, expansive horizons create an environment where sun exposure feels natural and empowering.
The presence of light, water, and open space strengthens the connection between protection and confidence, reinforcing the product’s role within an aspirational yet authentic lifestyle.
Visual Language
- Natural sunlight as a defining visual element
- Clean Mediterranean palette with soft skin tones
- Minimal yet refined beauty styling
- Balance between open environments and intimate moments
- Singular focus on Mediterranean Blue Sunscreen SPF30
Deliverables
- Brand Film and TV Commercial
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All visuals were developed as part of a unified communication system, ensuring consistency across every platform.
Brand Message
Glow Like Light
The brand message expresses skincare as a balance of protection and radiance, where light is welcomed with confidence, clarity, and natural ease.
Closing Note
This communication reflects OWL Studio’s approach to storytelling, blending cinematic visuals, concept-driven thinking, and, brand-led aesthetics to create work that is emotionally resonant and visually impactful.
