The Vanguard of Premium Skincare
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
A leading pharmaceutical distribution network, ventured into the personal and skincare domain with a clear vision: to stand distinct in a market brimming with skincare brands. With this challenge, Owl Studio embarked on a journey to craft a brand that would distinguish itself and deeply resonate with consumers in search of comprehensive skincare solutions.
Brand Philosophy
Belvaire’s philosophy is rooted in nurturing skin both today and for the future. Every product, every ingredient, and every solution is meticulously curated to ensure that consumers experience the pinnacle of skincare, blending nature’s essence with advanced scientific innovations.
Brand Naming
“Belvaire” was chosen as a name that exudes sophistication, trust, and premium quality, setting the foundation for a brand that pledges and delivers unmatched skincare solutions.
Logo Concept
Belvaire’s logo epitomizes minimalist elegance combined with contemporary design. The sleek lettering, hinting at skincare, seamlessly integrates a half-outline heart in a calming shade of purple at its terminus. This design choice symbolizes Belvaire’s heart-centric approach to skincare, underlining love, care, and the profound bond between the brand and its patrons.
Brand Essence
Belvaire transcends being merely a skincare brand; it’s a commitment. A commitment to holistic care, unparalleled quality, and trust. Each product, ingredient, and brand interaction echoes this commitment, assuring consumers of the brand’s unwavering dedication.
Corporate Line
Belvaire: Nurturing Skin. Today. Tomorrow.
Introducing Velva by Belvaire
As a testament to Belvaire’s commitment to premium skincare, they introduced “Velva.” A brand that embodies the essence of luxurious skincare, Velva promises to deliver products that cater to modern skincare needs while ensuring timeless beauty. For a deeper dive into the Velva range and to understand its unique offerings.
