Crafting Botanika's Natural Essence
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
Botanika, a beacon of clean, vegan-certified skincare and body care, approached Owl for a rebranding initiative and creative direction. Deeply rooted in nature’s bounty, Botanika is committed to natural beauty and holistic wellness. Their offerings seamlessly blend ancient botanical wisdom with cutting-edge skin science, reflecting their dedication to harnessing the best of both worlds.
Brand Philosophy
Botanika promotes natural beauty and overall wellness. Their formulations, infused with pure, potent botanical actives, blend ancient botanical wisdom with modern skin science, offering a holistic approach to skincare and body care.
Brand Naming
“Botanika” – A name that resonates with the brand’s core essence of harnessing the power of nature to enhance natural beauty and overall wellness.
Brand Identity Development
The brand identity is deeply rooted in nature, emphasizing Botanika’s dedication to nature-infused wellness and conscious personal care choices.
Branding & Logo Concept
The logo ingeniously crafts the shape of leaves to form the letter “B,” serving as the insignia for “Botanika”. This insignia, appearing in white over leaves, becomes a visual identity cornerstone for branding and communication.
Additionally, single or double leaves painted in matte gold amidst other green leaves symbolize that natural and herbal ingredients act as gold for skin, hair, and body care.
Web Design & E-commerce
A digital-first approach was adopted in collaboration with Owl Studio, ensuring a seamless online journey for Botanika’s audience. The website’s intuitive user interface and interactive digital touchpoints encapsulate the brand’s essence.
Brand Tagline
“Experience the Natural Beauty” – A tagline that conveys Botanika’s commitment to reconnecting people with nature and promoting conscious personal care routines by harnessing the power of nature to enhance natural beauty and overall wellness.
Brand Communications
Fresh, neat, clean, and glowing models are showcased, embodying the brand’s “Experience the Natural Beauty” tagline. The imagery captures moments of individuals enjoying Botanika’s natural product range amidst settings rich with leaves and water, emphasizing the brand’s connection to nature.
The brand story is set against a melodic Indian alaap track, enhancing the brand’s communication and creating a serene auditory experience for the audience.
Packaging Concept
The packaging design for Botanika seamlessly integrates the brand’s visual identity, with the “B” insignia taking center stage. A minimalist, neat, and clean design philosophy, the front panel is set against a dull gold background, overlaid with a leaf pattern design covering half of the front part. A gold leaf, foil-printed at the bottom, symbolizes the potency of natural ingredients in skincare. The color palette predominantly features green and gold, consistently used throughout the packaging and branding.
