MARAL: Crafting Modern Elegance
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
Maral, a UK-based fashion brand, stands as a beacon of modern elegance and style. With a vision to captivate the female audience, Maral collaborated with Owl Studio to craft a brand identity that seamlessly blends contemporary aesthetics with timeless elegance.
Brand Philosophy
At the heart of Maral lies a commitment to offering fashion-forward pieces that resonate with the modern woman. Every collection is a testament to Maral’s dedication to style, uniqueness, and versatility, ensuring that every woman feels confident and empowered in their attire.
Brand Identity Development
Maral’s name and identity were meticulously crafted to mirror its values and aesthetic. The brand’s name, synonymous with elegance, was complemented with a modern and minimalist logo, ensuring Maral’s distinguishable presence in the bustling fashion market.
Logo Concept
The Maral logo embodies the brand’s essence through its minimalist design approach. Utilizing modern fonts, the logo exudes an air of sophistication and elegance, perfectly aligning with Maral’s positioning as a fashion brand tailored for women. The simplicity of the design ensures versatility, allowing it to seamlessly blend with various fashion collections while maintaining its distinct identity.
Brand Imagery
Fashion shots, both curated and created, were pivotal in highlighting Maral’s unique fashion propositions. These visuals not only showcased the clothing in an optimal light but also echoed the brand’s values and identity. This consistent visual identity across online platforms was crucial to Maral’s branding success.
Maral’s collaboration with Owl Studio resulted in a cohesive brand experience that elevated its digital and offline presence. With a surge in brand awareness and customer engagement, Maral has solidified its position as a leading fashion brand in the UK market.
Brand Tagline
The tagline “Fall in Love” encapsulates the essence of Maral’s brand philosophy. It’s not just about the clothes or the fashion; it’s about the emotion and connection one feels when wearing a Maral piece. Each design is crafted passionately, ensuring every woman feels a sense of attachment and allure when adorned in Maral. The tagline speaks to the heart, inviting customers to not just wear but to truly fall in love with their fashion choices.
Brand Communications
Maral’s communication strategy, underpinned by the tagline “Fall in Love,” encapsulates the brand’s promise of delivering fashion pieces that women would instantly adore. Through multi-channel advertising campaigns, Maral engages its audience, ensuring that its message of modern elegance resonates with its target demographic.
Web Design & E-commerce
A chic e-commerce website was designed to reflect Maral’s brand ethos. With a user-centric approach, the website showcases Maral’s fashion collections in an engaging manner, ensuring an immersive shopping experience for visitors. Integrated with social media and optimized for search engines, the website serves as Maral’s digital storefront, driving brand engagement and sales.
BRANDING
Website
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GTR
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