Guidance That Leads to Success
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Brand Tagline
- Logo Creation
- Mascot Creation
- Infographic Videos
- Brochure and Flyer
- Web Portal
Media Idee, our network digital amplification agency, was approached by Philip Morris Asia Pacific to develop the logo identity, mascot character, branding, web portal design, development, and a series of infocommercials. This was executed through our integrated Marcom Network, the Brand Culture Network, offering a single-window operation for complete project creation and amplification. In this collaborative effort, our teams at Owl Studio, Media Idee, and MI Films Worldwide came together to craft an engaging and informative platform.
LOGO
Mascot
Project Overview
Our task was to establish a digital hub known as PMI Dost, designed to keep users informed and engaged. This portal enhances digital connectivity for Philip Morris’s sales force, distributors, and retailers, ensuring they are always updated with the latest PMI news and have extensive information about PMI brands.
Innovative Features
The portal features a unique reward system where users earn points by completing tasks, fostering active participation. This interactive approach is integrated into every element of the portal, reflecting the core principles we aimed to embody across all branding elements, from the logo and the culturally resonant mascot to the comprehensive design and development of the portal and the animated infocommercials.
Cultural Connection
We introduced a regional mascot that reflects the true culture and authentic values of Pakistan. This character acts as a trusty friend, always there to guide users and work toward enhancing their lives, creating a strong cultural and emotional bond with the portal’s audience.
Creative Synergy
The PMI Dost project showcases the collaborative spirit and creative synergy within our network. By combining our collective expertise, we delivered a comprehensive branding solution that not only meets the client’s expectations but also sets a new standard in digital engagement.
BROCHURE
WEB PORTAL
