Nature's Symphony: Crafting Creamy & Fruity Greek Yogurt
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
OWL Studio developed the brand film and communication for Harlig Greek Yogurt, built around a sensorial idea of everyday indulgence rooted in natural goodness.
The campaign transforms a simple act, taking a spoonful of yogurt, into an immersive, dreamlike experience. Through a poetic visual narrative, each film captures how real fruit, creamy texture and wholesome ingredients turn a daily ritual into something both nourishing and emotionally uplifting.
The Idea
A Moment Just for Me
The campaign celebrates the instant where indulgence meets wellbeing.
With the very first spoon, the world softens and shifts into a sensory landscape shaped by flavor, light and calm.
This moment is not just about taste, but about pause, care and personal balance, a quiet retreat within the rhythm of everyday life.
Creative Direction
The visual direction blends realism with soft surrealism to create a sensorial journey.
Each film transitions seamlessly between an intimate interior setting and a dreamlike orchard environment. Slow motion, fluid camera movement and natural performances evoke a feeling of lightness, calm and joy.
Creamy textures, real fruit chunks and natural light are highlighted to enhance both appetite appeal and authenticity, where each spoonful feels rich, fresh and genuinely satisfying.
Visual World
A fruit orchard becomes the foundation of the campaign’s visual identity, expressed uniquely across each variant.
Cherry Variant
A vibrant cherry orchard filled with luminous reds and soft sunlight creates a world that feels playful, fresh and uplifting. Gentle motion and bright tones reflect a sense of joy and vitality.
Peach Variant
A warm peach orchard bathed in golden light creates an atmosphere of calm, softness and ease. Muted tones and stillness evoke comfort and quiet nourishment.
Across both, natural textures, flowing air and light-filled environments reflect the purity of ingredients and the simplicity of a wholesome lifestyle.
Brand Message
Purely Creamy. Truly Fruity.
Harlig Greek Yogurt is crafted for moments of mindful indulgence, where rich texture meets real fruit and everyday nourishment becomes something more joyful, balanced and beautifully real.
Deliverables
- Brand Films
- Campaign Key Visuals
- Digital and Social Media Assets
- Product-Centric Visual
- Adaptations
Brand Philosophy
Härlig’s Blended Greek Yogurt is more than just a dairy product; it’s an experience. Every spoonful promises a burst of freshness, a testament to Härlig’s commitment to quality and taste.
Brand Naming
The name “Härlig” resonates with purity and indulgence. With the introduction of Blended Greek Yogurt, Härlig continues its tradition of offering products that are a perfect blend of taste and quality.
Brand Identity Development
The brand identity for Härlig’s Blended Greek Yogurt seamlessly marries minimalism with clarity, ensuring the product’s premium quality and freshness are unmistakably conveyed.
Design Philosophy
True to Härlig’s brand identity, the packaging design for Härlig’s Greek Yogurt seamlessly marries minimalism with clarity, ensuring the product’s premium quality and freshness are unmistakably conveyed.
Visual Storytelling Design Elements
Top White Panel Strip
- This refined strip runs gracefully across the top of the packaging.
- It serves as a pristine backdrop for the “Härlig” logo, radiating sophistication.
- The color of the “Härlig” logo dynamically changes to mirror the flavor’s color code, creating a harmonious visual connection.
- The clean, uncluttered space is a nod to Härlig’s minimalist design philosophy.
Flavor Color Representation
- The bottom section of the packaging is thoughtfully bifurcated.
- One half showcases a solid color, indicative of the yogurt’s flavor, ensuring intuitive flavor recognition.
- The other half visually displays the luscious fresh fruits, such as bunches of strawberries, peaches, blueberries, cherries, etc., emphasizing the product’s freshness and authenticity.
Stylized Font
- The flavor descriptor is elegantly presented in a contemporary lowercase font.
- Positioned centrally on the packaging, this typography is accentuated in a pristine white color with a bold outline matching the flavor’s color. This design choice not only enhances visibility but also aligns with Härlig’s modern brand image.
Product Descriptor
- The phrases “Blended Greek Yogurt” and “Loaded With Real” are strategically placed atop each flavor name on the solid color block.
- This bold placement, combined with the visual of the fresh fruits, serves as a clear and enticing indicator of the genuine fruit content within.
This packaging concept encapsulates Härlig’s commitment to purity, luxury and authenticity, promising consumers an experience that’s as delightful visually as it is in taste.
Brand Sustainability Approach: Harlig's Love Oath
“At Härlig, our love for the planet is as deep as our passion for yogurt. We are committed to sustainable practices, ensuring that every spoonful delights the senses and respects our environment.
Pure Loved Base: Dive into the pristine foundation of Grade A milk and cream that sets Härlig yogurt apart as a testament to love and quality.
Nature’s Love Palette: Our commitment to nature is unwavering. We source the finest fruits, ensuring that our Greek yogurt’s real taste and nutritional values are preserved. This dedication to authenticity guarantees a genuine burst of nature in every spoonful.
Sustainability Love Symphony: Our dedication extends beyond just sourcing the best ingredients. In collaboration with farmers, we provide modern agricultural techniques, ensuring the cultivation of the highest quality berries and fruits. This partnership guarantees fresh produce and fortifies our bond with the community. Every flavor of Härlig yogurt tells a story of joint effort, love and a commitment to Mother Earth and our community.”
Brand Essence
Härlig’s Blended Greek Yogurt embodies the essence of pure indulgence. Every serving promises a delightful experience, setting Härlig apart in the realm of dairy products.
Brand Imagery
The brand imagery captures the freshness and authenticity of Härlig’s Blended Greek Yogurt. Every visual is a testament to the brand’s commitment to delivering a product that is “Purely Creamy, Truly Fruity.”
Brand Tagline
“Purely Creamy, Truly Fruity” – This tagline encapsulates the dual essence of Härlig’s Blended Greek Yogurt, promising a product that is both creamy and bursting with fruity flavors.
Web Design & E-commerce
Owl Branding Studio crafted a modern, user-centric website for Härlig, offering visitors an immersive digital experience that reflects the brand’s commitment to quality and taste.
Brand Communications
Härlig’s brand story for its Blended Greek Yogurt emphasizes its commitment to quality and authenticity. Through strategic branding initiatives, the narrative highlights the product’s creamy texture and fruity undertones.
Products / Yogurt / Flavour Milk
Key Visuals
Outdoor
Website
