Acheve Fashion

Defining Fashion For Modern-Day-Goddess

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Brand Style Guidelines
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Brand Concepts & Communications
Film Productions
Events & Activations
Experiential Designs
Website & E-commerce
Digital & Social Marketing
OOH - Signage & Billboard
Retail Branding
Marketing Collateral
Merchandise

The second generation of a renowned family business dynasty, with established ventures in Retail Stores, Hotels, Malls, and Real Estate, approached us with a challenge. They sought our expertise in identifying the next big venture they could dive into, making a significant mark.

At Owl Branding Studio, we recognized the potential of the luxury fashion market and proposed the idea of launching a high-end luxury fashion brand. This brand wouldn’t just compete with global titans but would have its unique proposition – exclusively targeting females. We envisioned a brand that would not only represent their aspirations but also become a testament to their achievements. Thus, the journey of breathing life into ACHEVE began.

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Stationary / Logo

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Brand Logo

The ACHEVE logo is a testament to the brand’s ethos. At its core, it features a Greek Goddess-style woman, symbolizing wisdom, leadership, and authority. This emblematic scene, combined with the majestic horse, showcases the synergy between inner strength and the ability to forge ahead fearlessly.

Brand Name & Identity Development

The name “ACHEVE” is more than just a moniker; it’s a declaration. It encapsulates the essence of the modern woman’s journey, symbolizing her aspirations and achievements, and the elegance with which she navigates her path.

Our brand identity, much like the name, is a blend of empowerment and elegance that resonates with our brand’s core promise: empowering every woman to realize her dreams with elegance.

The carefully chosen color palette exudes luxury and strength, representing the transformative journey ACHEVE promises to every woman. Every element, from the typography to the logo design, is a testament to the care, respect, and admiration ACHEVE has for every woman’s unique journey and the milestones she achieves along the way.

Brand Philosophy

At Acheve, we believe in empowering women to embrace their individuality and potential. Our brand is more than just a fashion statement; it’s a testament to the spirit of female achievers.

Web Design & E-commerce

In collaboration with our digital amplification partner, Media Idee, we crafted an online realm that mirrors ACHEVE’s commitment to luxury and empowerment. The design ensures that every visitor not only learns about ACHEVE’s offerings but feels the brand’s dedication to nurturing the fearless spirit within every woman.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The overall branding extended across a variety of touchpoints including packaging, outdoor advertising, signage, and marketing collateral. Each element was designed to reflect ACHEVE’s empowering and caring ethos, ensuring a consistent brand experience wherever the customers interacted with the brand.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. Through a series of captivating brand communications, we meticulously curated narratives that resonate with the brand’s target audience, evoking a sense of empowerment, elegance, and unmatched beauty.

Brand Culture Development

The distinctive brand culture of ACHEVE was developed to foster a community of empowered women. Through strategic brand communications, engaging social media campaigns, and interactive brand experiences, we cultivated a brand culture that encourages women to embrace their individuality, express it unapologetically, and transform into elegant achievers of unparalleled beauty.