GTR 2025

A Digital Odyssey That Moves Generations

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH - Signage & Billboard
Marketing Collateral

After over six decades of driving Pakistan forward, GTR—Pakistan’s most trusted tyre manufacturer—embarked on a bold transformation to redefine what a tyre brand could feel like in the digital age. More than just a website revamp, this was a mission to craft an experiential digital journey that reflects GTR’s heritage, innovation, and category leadership across generations.

To create a youth-centric, emotionally resonant, and AI-inspired digital platform that connects GTR’s product excellence with a powerful brand experience—one that speaks to Gen X, Millennials, and Gen Z alike.

Working in close collaboration with our network partners at Brand Culture Network, Media Idee led the digital transformation, blending strategy, technology, and creativity to turn GTR’s website into a storytelling medium built for discovery.

A New Era for a Legendary Brand

The Mission

AI-Driven Design Meets Human-Centered Storytelling

We didn’t start with wireframes. We began with a feeling.

From the very first scroll, users step into a cinematic brand universe—with AI-generated imagery echoing speed, trust, and emotion. Car journeys morph into interactive UI elements. Roads become metaphors. Tyres become symbols of safety and pride.

Each visual is orchestrated to ignite imagination, blending motion graphics, product interaction, and website mockups into a unified visual language powered by AI artistry.

Key Features That Drive Engagement

Search by car brand, model, and category (Passenger, SUV, Bike, Tractor, LCV) with intuitive filtering and comparison tools.

Immersive Brand Storytelling

Brand manifesto layers highlight GTR’s international technology, testing across Japan and Europe, and unmatched safety & performance.

Dealer/Distributor Locator

Geo-based navigation connects users to authorized partners across Pakistan—bridging online and offline presence.

Mobile-First, Emotion-Led UI/UX

Designed for seamless experiences across devices, the site invites users to explore—not just scroll.

SEO-Optimized CMS Architecture

Ensures discoverability while allowing for real-time content and campaign integration.

Built by

Media Idee | Owl Studio

The Collective Powerhouses of Brand Culture Network

Conclusion

This wasn’t a website.
It was a digital odyssey.

A project where form met emotion, where product met storytelling, and where a tyre brand stepped into a new era of digital leadership.

GTR’s Digital Experience: Built for Loyalty, Designed for Leadership

With new players entering the Pakistani tyre market, GTR remains the only domestic brand producing passenger and SUV tyres at scale. This platform doesn’t just reflect product superiority—it fortifies GTR’s leadership among OEMs, dealers, distributors, and consumers, particularly in the competitive replacement tyre market.

Outcome: A Digital Experience That Moves

Stronger brand recall through AI-powered storytelling

Deeper engagement with intelligent navigation

Increased dealer interaction via location-based search

Boosted organic reach with search-first site architecture

More informed product discovery through application-based personalization