A Tale of Golden Love
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
For Härlig, OWL Studio developed a luxury-led brand film and visual communication centered on self-love, celebration, and indulgence.
The campaign positions the Härlig Chocolate Ice Cream Bar as more than a treat, presenting it as a personal ritual of pause, reward and empowerment.
Rooted in a high-end cinematic language, the communication celebrates moments where success, indulgence and self-appreciation come together effortlessly.
Concept and Theme
A Tale of Golden Love
The concept explores self-love as the most powerful story one can tell.
It frames indulgence not as excess, but as a conscious celebration of achievement, identity and personal growth.
The narrative follows a film star in a quiet moment of triumph, choosing to pause, indulge and honour herself. Through this lens, Härlig becomes a symbol of a luxury break taken unapologetically, a golden moment owned entirely by the individual.
Creative Direction
The visual direction embraces cinematic luxury and emotional restraint. Nighttime cityscapes, reflective surfaces, and warm golden highlights create an atmosphere of sophistication and confidence.
The storytelling moves fluidly between high-energy motion and intimate stillness, allowing moments of indulgence to feel intentional and deeply personal.
Sensory macro visuals elevate the product experience, with high-speed shots capturing the richness of chocolate coating over a vanilla core. Texture, gloss and movement are treated with precision, reinforcing indulgence through visual craftsmanship.
Location and Ambience
The communication unfolds across midnight city streets, riverside walkways and intimate urban pauses.
A convertible drive through the city establishes freedom and success, while quieter moments on a riverside bench ground the story in reflection and self-acknowledgment.
These environments create a balance between glamour and intimacy, reinforcing the idea that true luxury lies in moments chosen for oneself.
Visual Language
- Cinematic nighttime cityscapes with golden highlights
- High-speed macro visuals of chocolate and vanilla textures
- Luxury styling with controlled, elegant movement
- Intimate close-ups capturing emotion and presence
- Confident product framing within aspirational lifestyles
Deliverables
- Brand Film
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All visuals were developed as part of a unified communication system, ensuring consistency across every platform.
Brand Message
A Tale of Golden Love
The brand message expresses Härlig as a celebration of self-love and indulgence, where taking time for oneself becomes an act of confidence, evolution and personal reward.
Closing Note
This communication reflects OWL Studio’s approach to premium storytelling, blending cinematic craft, emotionally driven narratives and brand-led aesthetics to create work that feels luxurious, empowering, and visually unforgettable.
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