Weaving a Denim Narrative for a New Age Brand
Project Scope
- Brand Purpose
- Brand Strategy & Positioning
- Brand Portfolio & Architecture
- Brand Identity & Imagery
- Brand Style Guidelines
- Logo Creation
- Packaging & Label
- Messaging & Tone-of-Voice
- Brand Concepts & Communications
- Brand Tagline
- Experiential Designs
- Website & E-commerce
- Retail Branding & Merchandise
- OOH - Signage & Billboard
- Marketing Collateral
The client, a reputable manufacturer and producer of denim for leading global brands, envisioned expanding their business portfolio by launching their own denim clothing brand.
They entrusted us with naming the brand and crafting a compelling narrative to introduce the Denim clothing brand to the market. Our task was to cultivate a denim clothing brand targeting today’s generation, ensuring it resonates well with their lifestyle and aspirations.
The journey commenced with a deep understanding of the core values and aspirations defining ZIV, creating a brand poised to make a significant mark in the denim apparel industry.
Brand Philosophy
ZIV is more than just a denim brand; it’s a lifestyle that encourages the modern generation to embrace their individuality, freedom, and the spirit of adventure. We believe individuals can evolve and rise to their true potential by embodying these values.
Brand Identity Development
The brand identity of ZIV is a blend of modern aesthetics with a touch of ruggedness, representing the brand’s adventurous spirit and passion to evolve. The color palette, typography, and design elements were chosen to reflect the brand’s freedom, individuality, and evolution ethos.
Logo Concept
The logo for ZIV is a bold representation of the brand’s ethos. The thick letters in reverse on a red block with a full stop signify a statement of boldness and uniqueness. The modern and stylish font in white, juxtaposed against the vibrant red block, embodies the brand’s modern yet rugged personality. The full stop at the end signifies the brand’s definitive stance on individuality and freedom.
Brand Imagery
We crafted compelling brand imagery for ZIV, encapsulating the essence of freedom, individuality, adventurous nature, and the passion to evolve. The imagery, resonating with the ethos of evolving to rise, showcases individuals embodying the ZIV lifestyle across various branding materials, weaving a cohesive and engaging brand narrative.
Brand Usage Guide
The Brand Usage Guide for ZIV was meticulously crafted to ensure a cohesive brand presentation across all touchpoints. This guide is pivotal for maintaining consistency with the brand’s core philosophy of “Evolve to Rise.”
The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.
Brand Communications
In collaboration with the powerhouse Brand Culture Network, we drove the brand communications for ZIV, aligning it perfectly with the brand’s purpose and promise. The ZIV campaign ideation was centered around embarking on personal journeys and evolving with each step. We depicted individuals from different walks of life, embracing their unique journeys and embodying the ZIV lifestyle. The campaigns were designed to resonate with the brand’s target audience, encouraging them to live the ZIV lifestyle and evolve to rise.
Brand Tagline
The tagline “Ziv – Evolve to rise.” encapsulates the brand’s purpose and philosophy succinctly. It’s a call to action for the modern generation to embrace their individuality, embark on their unique journeys, and evolve through their experiences.
Brand Culture Development
The culture at ZIV is all about inspiring and empowering today’s generation to evolve and rise. Through our branding and communications, we have crafted a culture that encourages individuals to embrace their unique journeys, embody the spirit of adventure, and live the ethos of “Evolve to Rise.
Web Design & E-commerce
The web design and e-commerce platform for ZIV were developed to provide a seamless and engaging shopping experience. The design aesthetics were aligned with the brand’s identity, ensuring a cohesive brand representation across all digital touchpoints. The platform showcases the brand’s range of products and embodies the brand’s ethos, encouraging users to explore and embrace the ZIV lifestyle.
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